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What can you really buy with bitcoin?

Skeptics have been asking bitcoin users this question since Bitcoin’s start in 2009. Well, the answer now is pretty much anything.

How? Enter the online gift card marketplace, a powerful gateway for bitcoin’s use in e-commerce transactions. These marketplaces broker the buying and selling of digital gift card codes redeemable at major brands, often at sizable discounts.

The gift card industry is already familiar with digital transactions as well as the high cost of credit card fraud. It’s no surprise that gift card marketplaces have been some of the first large e-commerce businesses to begin accepting bitcoin payments, which carry no card fraud or chargeback costs for sellers.

eGifter is one of these early adopters. A major player in the world of gift card marketplaces, eGifter was one of the first to begin accepting bitcoin back in 2014. The company’s leadership have been big believers in bitcoin’s potential to transform payments. Here’s why they took the initial leap:

“The low margins and fraud challenges in our business had us looking to add more affordable and secure payment options. Bitcoin was a great addition as it both reduced transaction costs, and delivered sales free of the type of fraud we see in credit card sales” – Tyler Roye, CEO of eGifter.

Read the Full Article on BitPay: How eGifter and Gift Card Marketplaces Are Taking Bitcoin Mainstream

Written by eGifter