Las Vegas, NV – October 27, 2015 – eGifter today announced the launch of the eGifter Branded Marketplace™, a white-label gift card platform to sell a large assortment of eGift cards to consumers. The product was created for companies in the US and abroad who want to enter the rapidly growing eGift Card space. The announcement was made at the Money20/20 conference in Las Vegas.

The solution is ideal for US gift card companies looking to penetrate new geographies, as well as for leading gift card processors and providers in other geographies looking to accelerate their eGift card business. The platform is also ideal for any company looking to add eGift cards as a strategy to monetize a relevant audience, including coupon apps; messaging apps; shopping loyalty, review, and reservation apps; or mobile carriers.

“The growing popularity of eGift Cards has created demand for a platform that can accelerate time-to-entry for companies wanting to enter the space,” said Tyler Roye, co-Founder and CEO of eGifter. “The innovative features built into the eGifter platform, including group gifting, social gifting and rich personalization with as animated eGreeting cards and video messages, position our partners to become category leaders.” The solution is available as web/ mobile responsive web, as well as native apps for Apple iOS and Android.

In the US, the solution is available pre-populated with over 200 closed loop eGift card brands. Alternatively, the partner can provide its own eGift cards brands via API or BIN range. eGifter can serve as the merchant of record, offer many low-friction payment options, provide customer support and indemnify the partner from fraud losses.

For incumbent solution providers in the gift card business, the eGifter Branded Marketplace is the perfect front-end to drive demand for gift card services in a given market, and a powerful tool for growing existing markets or entering new markets. For companies looking to monetize a relevant audience, adding eGift cards is a both an important strategic move and a new revenue opportunity.

In international markets, the solution is available as a platform to be populated by the partner with regional retailers. It is designed for easy localization of currency and language and easy to integrate with any payment option. eGifter’s first Branded Marketplace partner in Italy (Amilon) is in the beta launch phase of Giftiamo.it with 35 leading Italian brands.

“We chose eGifter because they had the most robust platform available,” said Andrea Verri, President of Amilon. “The platform enables Giftiamo to offer the most advanced personalization features available in any gifting site in Europe.”

Companies interested in creating their own Branded eGift Card Marketplace can contact eGifter at (516) 882-1200 ext. 504, or via email at partnerships@egifter.com.

About eGifter:

eGifter, the eGifting Company™, revolutionizes the act of gift giving with a social and mobile gifting platform designed to create a fun experience for consumers, while helping retailers and service providers grow their businesses. eGifter is based in New York and was founded in 2011 by a group of proven tech entrepreneurs. To learn more about eGifter and their social, mobile and group gifting platform, visit http://www.eGifter.com/solutions/, or try the eGifter consumer app by visiting http://www.eGifter.com, or downloading the eGifter mobile app from iTunes or Google Play.

Written by eGifter